About our Keynote Address
Transformational Storytelling: How to Use Stories to Effectively Change Behaviors and Mindsets
Transformational storytelling has the power to create sustainable change within organizations by effectively changing behaviors and mindsets. In this keynote, attendees will explore the science behind transformational storytelling and how to use it to create impactful change within their organization. By understanding the psychological principles behind why stories resonate with people, attendees will learn how to craft stories that inspire change and engage their audience. They’ll explore the different types of stories that can be used to drive transformation, including personal stories, success stories, and vision stories. The keynote will delve into the importance of empathy and authenticity in transformational storytelling. Attendees will learn how to use empathy to connect with their audience on a deeper level and how to infuse authenticity into their stories to create trust and build credibility. By the end of this keynote, attendees will have a strategy for using transformational storytelling to craft compelling narratives that resonate with their audience and drive sustainable change and continuous improvement.Key Takeaways:
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- Use transformational storytelling to create sustainable change within organizations by changing behaviors and mindsets.
- Describe a psychological principle behind why stories resonate with people and its role in crafting stories that inspire change and engage the audience.
- Explain why empathy and authenticity are essential elements in transformational storytelling that help connect with the audience on a deeper level, create trust, and build credibility.